so as we think about the growth and development in the fact that microsoft is already in our pockets and they will search on millions, and millions of people will have that upscale time that social media has had historic way. it is incumbent on all developers who have the appropriate tools for their first and third parties. >> i will open it up to questions in a second. one more question, we talked about to some extent civil society, regulators government. what's the role of journalists in the coming election? i have a pet theory that at some point, the information environment comes bad enough that people have to turn back to something like authoritative sources or professionals who are willing to sign their names to things because they know they can not leave anything they see without someone telling them it is trustworthy, even if it were polarized on who is trustworthy or not, or at least turn to someone accountable, but i'm interested broadly, what are the and opportunities that our first big ai election presents for professional journalists? how should they be preparing themselv