westchester, pennsylvania, says she used an x-acto knife and spray paint to create her photos of her son, braden. >> i think it's nice to have something to show their kids when they have kids, this is what i did on the first day of school. >> reporter: so, what makes a winning first day of school photo? >> what kind of pancakes are we having today? >> pancakes. >> reporter: i decided to find out from an expert. rebecca. >> facebook is jam-packed with every friends, first day of school photos, their kids. it's a fun way to -- i don't want to say show off your kids. but you're showing off your family. >> reporter: last year, rebecca's photos of daughter, molly, went viral. this year, rebecca needs to prep three first day portraits, for molly, macy and little charley. after feeding all of the kids, with a breakfast of champions. preparing for the day ahead. going to be gentle. rebecca gets down to business, constructing larger-than-life chalk drawings. and setting up elaborate desk sets for their children to pose with. and each click captures a moment in time and a first day photo, worthy of a fash