they love skechers. they love on, on holdings, and you know, they got deckers has been an unbelievable performer, which is hoka. look at this, will you? what's not -- they happen to like nike. analysts didn't mention nike, but david, nike's been horrible. it's been a horrible performer, and people think these companies are taking share. and i agree with that. >> well, it seems hard to imagine they're not. hoka is a brand that came out of nowhere over the last, let's call it, few years. >> do you know that hoka was started basically on my show? i had it unveiled. it was like 2014. that was going to be the sneaker. it took eight years before anyone started wearing it. that's good. that's a sign that you really continue to put money into something that turned out to be a winner instead of just uggs. i think when the book is written on nike right now, we have to start questioning some of the deals they've done, selling some things that were very valuable. not being able to refresh -- >> they reported earning