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May 1, 2024
05/24
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caroline: clearly seeing the flow of gen z. what always interests me is when you break down the numbers in terms of average users. they're so dominant the rest of the world. do you see u.s. is the area of growth, where do you see the expansion. >> it's a great question. as you noted we have approximately 80 percent more of our users outside the u.s.. but only 20% of our revenue outside the u.s. so the improvements we've made from a user perspective have been broad-based, with accelerated users across every geography. we are much further along in the u.s. and are now starting to deploy those things internationally. we see that is a huge growth factor for us in terms of what we will bring to advertisers directly as well as what we are bringing in new sources of demand either through third-party demand like what we're doing with our google partnership or what we are doing with resellers, which is going to be great for those advertisers but also great for users as more of those advertisers come onto our platform. >> great to catch
caroline: clearly seeing the flow of gen z. what always interests me is when you break down the numbers in terms of average users. they're so dominant the rest of the world. do you see u.s. is the area of growth, where do you see the expansion. >> it's a great question. as you noted we have approximately 80 percent more of our users outside the u.s.. but only 20% of our revenue outside the u.s. so the improvements we've made from a user perspective have been broad-based, with accelerated...
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May 10, 2024
05/24
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COM
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how do you get to gen z? i have two of them in my house and i don't know what they think about anything. >> they want to be listened to. it is actually quite, quite, quite easy. you can bring a group of young people together, and i ask a couple simple questions. do you feel understood? no. what do people like me, what do you think people like me don't understand about you? and then we learn from those kinds of questions and we conduct very large-scale surveys of a relatively small population. so whereas most polls across the country might have 1,000 americans, maybe a couple thousand americans, we do a couple thousand young people between the ages of 18-29, who are representative of that generation across the country. so we learn from what we hear, and we try to quantify that through very large-scale, very rigorous surveys a couple times a year. >> jon: and you write in that their passion will save this country. >> i do think so. i do think so. because, as i talked about the severe anxiety and depression that
how do you get to gen z? i have two of them in my house and i don't know what they think about anything. >> they want to be listened to. it is actually quite, quite, quite easy. you can bring a group of young people together, and i ask a couple simple questions. do you feel understood? no. what do people like me, what do you think people like me don't understand about you? and then we learn from those kinds of questions and we conduct very large-scale surveys of a relatively small...
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May 28, 2024
05/24
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charlie, are you gen z. >> i'm not gen z, i'm a millennial. >> greg: oh. >> there you go before you know what's funny? the leader says you can prevent ghosting with a higher salary. >> i see that. i think a job before -- >> i kind of works the board. >> greg: exactly. do you think this is unique to gen z ". >> i do what is actually burst ridiculous identified myself as a millennial. i recall being ghosted by similar jobs i applied for when i graduated. i remember applying for a job as a reporter in idaho falls idaho. there's only two reporters in whole area. and i was in fox cbs and abc all will into one they never got back to me demek i thought i had a great interviews i was a bit astonished when i look at the pathogens that is heading down now i think about okay the ease about our family go to college, they can fail college classes and have it white of the transcript in some cases and future employers will never know. they can probably get a student loan that wiped out by joe biden. and then the graduate only to blow off the employers who are trying to give them a golden opportunity. s
charlie, are you gen z. >> i'm not gen z, i'm a millennial. >> greg: oh. >> there you go before you know what's funny? the leader says you can prevent ghosting with a higher salary. >> i see that. i think a job before -- >> i kind of works the board. >> greg: exactly. do you think this is unique to gen z ". >> i do what is actually burst ridiculous identified myself as a millennial. i recall being ghosted by similar jobs i applied for when i...
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May 28, 2024
05/24
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charlie, are you gen z? i'm not gen z.. >> i'm a millennial. oh, there you go not gen. you know what's funny is this data says that you could prevent ghosting you with a higr salary. >> i could see that. i know, right? i thinfore i'll take the job, pay them more. kind of works across the board. exactlrd.y do you think this u is unique to gen zers? >> i do,ni but it's actually a reverse trend because i just identified myself as a millennial recall being ghostedenni by some of the jobs that i applied for. yeals, when i graduated, like i remember applying for a job r r in idaho falls,aho. idaho. there's only two reporters therrs ia. foxe and i was it was a fox, cbs and abc all rolled into one. o onthey never got back to me. i >> i thought i had a greati ha interview. so i was a little bit inteastonished. but when i look at the path of gen z is headed down now. wn now ii think about like the e of it all. they go to college, they can failto classes and have it wipel out their transcript in some caseeghaves and future employers will never know. they could probably get their s
charlie, are you gen z? i'm not gen z.. >> i'm a millennial. oh, there you go not gen. you know what's funny is this data says that you could prevent ghosting you with a higr salary. >> i could see that. i know, right? i thinfore i'll take the job, pay them more. kind of works across the board. exactlrd.y do you think this u is unique to gen zers? >> i do,ni but it's actually a reverse trend because i just identified myself as a millennial recall being ghostedenni by some of...
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May 14, 2024
05/24
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[laughter] and for gen z, they have only known the climate crisis. they have coined the term climate anxiety to describe their fear of having children or aspiring to buy a home for fear it will be wiped out by extreme weather. they have witnessed the killing of george floyd. they left fundamental phases of the education during the pandemic and socialization. in the height of their reproductive years, they saw the court take this right and and i would ask this question when i did my college tour every time and over 15,000 kids showed up , by the way. i mean hacks auditoriums. often overflowing rooms. they were standing in line for hours in some cases, not for a rock concert, but to literally witness something like this. i would ask that we can, raise your hand if at any point between kindergarten and 12th grade you had to endure and active-shooter drill. almost every hand went up. and i would ask the press, please take a look at this. i would ask the students keep your hands up. i would ask the older adults. it is bone chilling. all of that to say tha
[laughter] and for gen z, they have only known the climate crisis. they have coined the term climate anxiety to describe their fear of having children or aspiring to buy a home for fear it will be wiped out by extreme weather. they have witnessed the killing of george floyd. they left fundamental phases of the education during the pandemic and socialization. in the height of their reproductive years, they saw the court take this right and and i would ask this question when i did my college tour...
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May 22, 2024
05/24
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we see a lot of gen z. 35% of luxury consumers will be gen z. it's a hard number to believe but the vibrancy of the vitality is huge because each of those clients have a different set of reasons for why they engage. for gen z they buy because they want to buy less and buy better. they say it's a financially wise investment. but everybody buys for different reasons. for mean, it's part of continuing to build our brand, our reputation, our company and telling a story and engaging ways. francine: you have to speak differently to the younger generation? >> not really, our story of craftsmanship, of how many hours goes into making this jacket, like a hundred hours, all hand made, it is still the core of our craftsmanship. it is still how people engage with luxury, the quality of it, the beauty of it, a thing of beauty gives us all joy. that's a very good reason of how people look at luxury, the quality and being part of that. in the story of chanel in the story of her dna and what she means for us. her spirit of constantly waiting in radical ways. wh
we see a lot of gen z. 35% of luxury consumers will be gen z. it's a hard number to believe but the vibrancy of the vitality is huge because each of those clients have a different set of reasons for why they engage. for gen z they buy because they want to buy less and buy better. they say it's a financially wise investment. but everybody buys for different reasons. for mean, it's part of continuing to build our brand, our reputation, our company and telling a story and engaging ways. francine:...
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May 15, 2024
05/24
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CNBC
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pinterest is where gen z goes to shop. we more than double the number of clicks we send to advertisers in q4, and then in q1, actually accelerating further in q1, so we brought the action ability into the platform and it is great for users, because it is going to help users take action on the things they find on pinterest, and it is fantastic for advertising, really making the business model work well for both advertising and users. ads can be great content when the user has commercial intent there to shop, as more than half of the users on pinterest do. >> i think it is important to point out that your company made a switch from cpu, to gpu. you had a do with nvidia. one of the things my daughter was showing me that is incredible, you do a collage and immediately when you go back to your page, there are the ads that you actually want, and they are much less invasive. you are actually thinking, i need it. >> that's exactly right. we lean heavily into next genai, roughly two years ago. we now have models that are 100 times
pinterest is where gen z goes to shop. we more than double the number of clicks we send to advertisers in q4, and then in q1, actually accelerating further in q1, so we brought the action ability into the platform and it is great for users, because it is going to help users take action on the things they find on pinterest, and it is fantastic for advertising, really making the business model work well for both advertising and users. ads can be great content when the user has commercial intent...
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May 1, 2024
05/24
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we see a lot of gen z and alpha. 35% of luxury consumers, by 2030, are going to be gen z and alpha. it's a hard number to believe. but the vibrancy, the vitality is huge. because each of those clients have a different set of reasons for why they engage with us. for gen z and alpha, in part, they buy because they want to buy less and buy better. they want to buy, because they see it as a financially wise investment. but everybody buys for different reasons. for me, it's part of continuing to build our brand, our reputation, our company. and telling our story in engaging ways to all sorts of clients. francine: do you have to speak differently, leena, to the younger generation? leena: no, not really. our story of savoir faire, our story of craftsmanship, our story of how many hours goes into making this jacket, like 100 hours, all hand-made, is still the core of our story. our craftsmanship, our savoir faire. it is still how people engage with luxury, the quality of it, the beauty of it. a thing of beauty gives us all joy. so that is still a very, very big reason how people look at lux
we see a lot of gen z and alpha. 35% of luxury consumers, by 2030, are going to be gen z and alpha. it's a hard number to believe. but the vibrancy, the vitality is huge. because each of those clients have a different set of reasons for why they engage with us. for gen z and alpha, in part, they buy because they want to buy less and buy better. they want to buy, because they see it as a financially wise investment. but everybody buys for different reasons. for me, it's part of continuing to...
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May 31, 2024
05/24
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gen z has less trust than the general public. 22% of gen z that identify as democrats and 10% that identify as independent but you know what they trust? science at 71%. younger gen z from 15 and under trust institutions, particularly the military, medical system and police. let me talk about news. we know statistics but i want to make sure we have the data. there are 1766 counties in the u.s. that have local news. one third of newspapers will close at the end of this year and employment has gone from 2000 2022 compared to 325,000 in and the landscape is changing. there are more newsrooms than ever. trust in local news is 14% higher than national or regional and 73% of all organizations believe ai presents new opportunities. they believe the pluto system needs to be reformed. 83% believe government does not care about what they think. amongst younger people, 18 globally feel democracy is preferable to any other form of government. take those combinations, we have some challenges. let me set out some opportunities at same time according to a university study 76% of youth believe young people
gen z has less trust than the general public. 22% of gen z that identify as democrats and 10% that identify as independent but you know what they trust? science at 71%. younger gen z from 15 and under trust institutions, particularly the military, medical system and police. let me talk about news. we know statistics but i want to make sure we have the data. there are 1766 counties in the u.s. that have local news. one third of newspapers will close at the end of this year and employment has...
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May 11, 2024
05/24
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BLOOMBERG
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we see a lot of gen-z and alpha. 35% of luxury consumers by 2030 are going to be gen z and alpha. it's hard to believe. the vitality is huge. for each of those clients, there is a different set of reasons for why they engage with us. for gen z and alpha, they buy because they want to buy less and buy better. they want to buy because they see it's a financially wise investment. everybody buys for a different reason. for me, it's part of continuing to build our brand, our reputation, our company, and telling our story in engaging ways to all sorts of clients. francine: you speak differently to the younger generation? leena: not really. our story of savoir faire, our story of craftsmanship. our story of how many hours goes into making this jacket -- like 100 hours, all handmade -- it is still the core of our story. our craftsmanship. it is still the way people engage with luxury, the quality and beauty of it. a thing of beauty gives us all joy. so that is still a very, very big reason how people look at luxury, the quality, the savoir faire being part of that, and the story of people
we see a lot of gen-z and alpha. 35% of luxury consumers by 2030 are going to be gen z and alpha. it's hard to believe. the vitality is huge. for each of those clients, there is a different set of reasons for why they engage with us. for gen z and alpha, they buy because they want to buy less and buy better. they want to buy because they see it's a financially wise investment. everybody buys for a different reason. for me, it's part of continuing to build our brand, our reputation, our company,...
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May 25, 2024
05/24
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gen z could. and did. and you call gen z the anxious generation. that's the title of your book. so tell us who is the anxious generation? whatar the beginning in mind and how did we get here? yeah, so the way that the way that i discovered this was originally through the work of jean tanguy. she wrote a book called i gen and. she had an atlantic article where, you know, author people need to understand authors don't make up their own titles. the atlantic is very good at making up titles that will sell. they made up the title have smartphones destroyed a generation. and so because it was a kind of an over-the-top title, jane took a lot of flack for that. a lot of psychologists criticized her because what she was showing was these graphs of mental health of, let's say, mental illness, of depression, anxiety were like little hockey sticks, like they were flat. and then they would go up in 2013, 2014 and 2015. and i thought, wow, three years of data. i see that. i see the upturn. but if this goes down next year, she's going to be really embarrassed that it didn't go down. it just ke
gen z could. and did. and you call gen z the anxious generation. that's the title of your book. so tell us who is the anxious generation? whatar the beginning in mind and how did we get here? yeah, so the way that the way that i discovered this was originally through the work of jean tanguy. she wrote a book called i gen and. she had an atlantic article where, you know, author people need to understand authors don't make up their own titles. the atlantic is very good at making up titles that...
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May 6, 2024
05/24
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BBCNEWS
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what's happened with gen z, this is... gen z — that is, people born 1996 and afterwards — is their activism is very, very different. there's not the spirit ofjoy. in fact, there's research that until around 2012, people who were politically active, people who were even activists were happier than others. they were coming together to do something. but since then, once gen z becomes the students, activists are actually the least happy people, or they're less happy. a lot of their activism is online, it's... it's coming within a world that is governed by social media and what people will think about you on social media. so, this is all so new — i haven't been able to study what's happened in the last couple of weeks, i've been so busy with the book. hmm. things are moving fast. no, well, the book that you refer to — the anxious generation — very much focuses on the impact of the smartphone and social media on very young minds — that is, children. but before we get to that — and i promise you, we're going to get
what's happened with gen z, this is... gen z — that is, people born 1996 and afterwards — is their activism is very, very different. there's not the spirit ofjoy. in fact, there's research that until around 2012, people who were politically active, people who were even activists were happier than others. they were coming together to do something. but since then, once gen z becomes the students, activists are actually the least happy people, or they're less happy. a lot of their activism is...
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May 12, 2024
05/24
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BBCNEWS
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what's happened with gen z, this is... gen z — that is, people born 1996 and afterwards — is their activism is very, very different. there's not the spirit ofjoy. in fact, there's research that until around 2012, people who were politically active, people who were even activists were happier than others. they were coming together to do something. but since then, once gen z becomes the students, activists are actually the least happy people, or they're less happy. a lot of their activism is online, it's... it's coming within a world that is governed by social media and what people will think about you on social media. so, this is all so new — i haven't been able to study what's happened in the last couple of weeks, i've been so busy with the book. hmm. things are moving fast. no, well, the book that you refer to — the anxious generation — very much focuses on the impact of the smartphone and social media on very young minds — that is, children. but before we get to that — and i promise you, we're going to get
what's happened with gen z, this is... gen z — that is, people born 1996 and afterwards — is their activism is very, very different. there's not the spirit ofjoy. in fact, there's research that until around 2012, people who were politically active, people who were even activists were happier than others. they were coming together to do something. but since then, once gen z becomes the students, activists are actually the least happy people, or they're less happy. a lot of their activism is...
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May 7, 2024
05/24
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BBCNEWS
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what's happened with gen z, this is... what's happened with gen z — that is, people born 1996 and afterwards — is their activism is very, very different. there's not the spirit ofjoy. in fact, there's research that until around 2012, people who were politically active, people who were even activists were happier than others. they were coming together to do something. but since then, once gen z becomes the students, activists are actually the least happy people, or they�* re less happy. a lot of their activism is online, it's... it's coming within a world that is governed by social media and what people will think about you on social media. so, this is all so new — i haven't been able to study what's happened in the last couple of weeks, i've been so busy with the book. hmm. things are moving fast. no, well, the book that you refer to — the anxious generation — very much focuses on the impact of the smartphone and social media on very young minds — that is, children. but before we get to that — and i promise
what's happened with gen z, this is... what's happened with gen z — that is, people born 1996 and afterwards — is their activism is very, very different. there's not the spirit ofjoy. in fact, there's research that until around 2012, people who were politically active, people who were even activists were happier than others. they were coming together to do something. but since then, once gen z becomes the students, activists are actually the least happy people, or they�* re less happy. a...
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May 23, 2024
05/24
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ALJAZ
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so what is going on a all gen z actually, burke you called just the aiden con without looking at pulse. so it gives you a very kind of world understanding as to what was actually been going on in the economy. and if you think about what the economy society, of kind of 5060 years ago looks like, there were many more goods and services that were provided collectively from the public sector, which catch people's costs down. we had, you know, in the u. k. and across europe in the us, much higher levels of, for example, public housing, social housing that kept rent style. that style has been transferred to the private sector, where basically people have been price scouts because there's been no other options available. so united places like london big cities, a young people are paying extraordinary, high red, sometimes 50 percent of their income's just in read. then you look at other public services that used to be provided free. so you know, higher education, for example, in the u. k. and in many other countries used to be free. um, they used to be much great to support when it comes to he
so what is going on a all gen z actually, burke you called just the aiden con without looking at pulse. so it gives you a very kind of world understanding as to what was actually been going on in the economy. and if you think about what the economy society, of kind of 5060 years ago looks like, there were many more goods and services that were provided collectively from the public sector, which catch people's costs down. we had, you know, in the u. k. and across europe in the us, much higher...
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May 26, 2024
05/24
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and that i think, gen-z, i'm so curious about this. i'm language and hearing words like broken and ruined. i'm trying to reconcile it this generation, teens who are amazing and and i'm wondering, as you were choosing this title, as you were thinking about this framing, you're a psychology ist and you were choosing this the this term, the anxious generation. you have any concern that way would be sort of a=nky self-fulfilling prophecy for teens. oh self-fulfilling that becauses a call to action. now first, i should say my original title that iwas kids i. and it was going to be about whpenshen you take kids out planet earth. you know, like plants need soil. if youry traise them in the air, they're almost all going to die. and we took kids out of communities and we raised them in cyberspace. that was my original title was just kids in space. but publishers rightly pointed out that, u know, that nobody's going to know what that means. and they came up with the the anxious generation. but i think it's a good. really addressed to young peopl
and that i think, gen-z, i'm so curious about this. i'm language and hearing words like broken and ruined. i'm trying to reconcile it this generation, teens who are amazing and and i'm wondering, as you were choosing this title, as you were thinking about this framing, you're a psychology ist and you were choosing this the this term, the anxious generation. you have any concern that way would be sort of a=nky self-fulfilling prophecy for teens. oh self-fulfilling that becauses a call to action....
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May 24, 2024
05/24
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BLOOMBERG
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nearly 40% of all americans are trying to drink less, including 60% of gen z. for more on the business of this over-curious movement -- the sober-curious movement, i'm joined by jw wiseman, founder of curious elixirs, and alcohol free cocktail brand. great to have you in person. you founded this business in 2015. what was the state of the nonalcoholic industry back then? j.w.: practically nonexistent. when i started in 2015, i wanted to drink less. one of my friends and gotten sober. we -- when we went to bars and restaurants in new york you could barely find ginger beer. i got tired of club soda. katie: what is the catalyst? you think of how the industry has grown from virtually nonexistent nine years ago to now, it feels like it is the hot new think, especially with gen z. it is the demographics, the pandemic? what was the catalyst here? j.w.: everyone is waking up to ask themselves the question, what do i want in my relationship to alcohol? people are asking those questions, and companies like ours are making solutions for them tounwin-- to unwind with their
nearly 40% of all americans are trying to drink less, including 60% of gen z. for more on the business of this over-curious movement -- the sober-curious movement, i'm joined by jw wiseman, founder of curious elixirs, and alcohol free cocktail brand. great to have you in person. you founded this business in 2015. what was the state of the nonalcoholic industry back then? j.w.: practically nonexistent. when i started in 2015, i wanted to drink less. one of my friends and gotten sober. we -- when...
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May 14, 2024
05/24
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CSPAN2
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i started a college tour last fall, again i just say i love gen-z i really do it is a gen-zted if you have member in your family but they're so spectacular gen-z they've -- think about first of all, the ecfact that this might be humblg for some. somebody was 18 today was born in 2006. >> that's when i -- >> i knew it was going to be humbling. and -- and for gen-z, for the most part they've only known the climate crisis. they have coined a term climate anxiety to describe their fear of having children or aspiring to buy a home for fear it will be wiped out by extreme weather. they witness the killing of george floyd they lost fundamentalth faces of their education and socialism and height of the reproductive right take this right and when i did my college tour every time over 15,000 kids showed up by the way. i mean, in a packed auditorium often overflow rooms also tells you they were standing in line for hours in some cases not for a rock concert but to literally witness something like this. right? and i would ask every time, raise your hand i would ask the students if at any point be
i started a college tour last fall, again i just say i love gen-z i really do it is a gen-zted if you have member in your family but they're so spectacular gen-z they've -- think about first of all, the ecfact that this might be humblg for some. somebody was 18 today was born in 2006. >> that's when i -- >> i knew it was going to be humbling. and -- and for gen-z, for the most part they've only known the climate crisis. they have coined a term climate anxiety to describe their fear...
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May 7, 2024
05/24
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CNBC
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how much less are gen-z people drinking and is there any suspicion that once they pass through this phase of dryness, let's call it, they might return to what we would say more traditional drinking patterns? >> thanks for having me. that's the question on every investor's mind. underage drinking has been falling in the u.s. for decades. this is great but not new and shouldn't be what investors focus on what is new is that over the last few years 21 to 22-year-olds have been seeing modest declining alcohol consumption. yet over that period, the frequency of drinking amongst 23 to 30-year-olds has held constant so crucially, this implies once younger consumers enter full working adulthood, they appear to revert to historical trends in consumption patterns for now. >> so, let's ask what is, if anything, remacing traditional alcohol as the intoxicant of choice, if anything, or is this more a movement toward i want to take care of my body i don't want to put things into it that could potentially damage my body? >> i would not say intoxicant of choice i like to say social lubricant of choice. g
how much less are gen-z people drinking and is there any suspicion that once they pass through this phase of dryness, let's call it, they might return to what we would say more traditional drinking patterns? >> thanks for having me. that's the question on every investor's mind. underage drinking has been falling in the u.s. for decades. this is great but not new and shouldn't be what investors focus on what is new is that over the last few years 21 to 22-year-olds have been seeing modest...
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May 9, 2024
05/24
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i know for some of us who have gen z in our life may be complicated. let me tell you, i love gen z. this is a population of young people who have the distinction of so many issues that are on the ballot that it's a lived experience for them. the climate crisis, they've only know the climate crisis. they've coined the term climate anxiety. i was just talking with our daughter yesterday about this. climate anxiety. they are afraid to have children or that they should aspire to buy a home for fear of extreme weather taking it out. they lost substantial spacious of their education and socialization during the pandemic. i would ask everywhere i go and it was a packed room every time and i would ask these young people, raise your hand if at any point between kindergarten and 12th grade you have had to endure an active shooter drill. it's bone chilling, almost every hand went up. think about our babies. there was a younger student who, once when i was having this conversation said to me, on this subject, that's why i don't like going to for the. . i said why, sweetheart, why don't you like
i know for some of us who have gen z in our life may be complicated. let me tell you, i love gen z. this is a population of young people who have the distinction of so many issues that are on the ballot that it's a lived experience for them. the climate crisis, they've only know the climate crisis. they've coined the term climate anxiety. i was just talking with our daughter yesterday about this. climate anxiety. they are afraid to have children or that they should aspire to buy a home for fear...
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May 23, 2024
05/24
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CNBC
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over 75% of our team are women over 65% gen z and millennial. 45% diverse. we feel having an employee base that represents the community we serve has been a big advantage but it doesn't just stop with our employees. we're also one of only four public boards in the u.s. out of 4,200 that have 2/3 women and 1/3 diverse representation now, to be honest with you we don't want to be just one of four we think there's a tremendous value in having that level of diversity and inclusion on your board of directors so the campaign we're running right now, i think the latest, we started partnering with billie jean king an equality champion to serve up some facts of what board inequality looks like in the u.s. what you just saw up there, i think the tag line was so many dicks, so few of everyone else we went and basically looked at all 37,000 public board members in the u.s. and we found that there were more people named richard, rick, or dick than there are hispanic board members on public boards or not that far away from black board members, et cetera by the way, our po
over 75% of our team are women over 65% gen z and millennial. 45% diverse. we feel having an employee base that represents the community we serve has been a big advantage but it doesn't just stop with our employees. we're also one of only four public boards in the u.s. out of 4,200 that have 2/3 women and 1/3 diverse representation now, to be honest with you we don't want to be just one of four we think there's a tremendous value in having that level of diversity and inclusion on your board of...
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May 28, 2024
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i would assume yourself as well. >> gen z z z. »- >> gen z z z. >> very good. do you think that this is just a sort of age dividing culture war from the. >> well, a couple of things. really worrying about this stuff. two days before the announcement was made, andrew morrison, who's a very good defence minister, actually on the floor of the house, said we have no plans whatsoever to introduce national service. this would be destructive morale and it simply wouldn't work. that was in a reply to mark pritchard , another tory mp. in fairness, that was it was two days. two daysis that was it was two days. two days is a long time in politics. >> in fairness, that was about putting every single young person to the army. this proposal from rishi sunak would put about 5% of young people. >> here's the problem and you've actually highlighted it yourself. if it's not compulsory, what is the sanction 7 compulsory, what is the sanction ? is this are we actually seriously talking about people being fined or imprisoned ? you being fined or imprisoned? you know, got any flippi
i would assume yourself as well. >> gen z z z. »- >> gen z z z. >> very good. do you think that this is just a sort of age dividing culture war from the. >> well, a couple of things. really worrying about this stuff. two days before the announcement was made, andrew morrison, who's a very good defence minister, actually on the floor of the house, said we have no plans whatsoever to introduce national service. this would be destructive morale and it simply wouldn't work....