and again, that's the kind of junk food news that that carl jensen talked about. he coined that term in the eighties because one of the critiques was about judgment. right. and this is what we're getting here. there are fewer and fewer outlets locally to report on things. and so news judgment is a big deal, right? when you're pink sliming astroturfing or just funneling news into people's communities, that's coming from somewhere. or worse is now algorithmically generated. right. and readers don't even often know this is happening. and these desert communities. yeah well, that's a lack of news. judgment. right? carl, you use the junk news sort of theme to be like, look. not only do i spend time looking at what you don't cover, i decided start looking at what you did and you spent an inordinate amount of time on sensationalized tabloid junk. twinkies, the brain, he called it. right there's probably no one in here that doesn't know. who? travis kelce or taylor are. right. these people can do things and there's no way you can ignore it. you try all day and hope you do