today. this started as part of our strategic directions plan. of course, in 2008, with the arrival of jay, started developing a new vision which he started to share with us. the branded product has been instrumental for us to not only define how do want to present ourselves externally, but how we want to have a common value internally. what is our common down here as an organization? it has helped us externally and internally. the board has been very active through the marketing committee, being part of the process with the staff's and with the leadership of nick in defining the scale of the project, raising the necessary funds for it. also, key decision making points such as the visual logo, which

you see here today. i have to share a story about the logo. after the meeting when i came home, i had a bunch of different ideas that we had been discussing at home. jerry said to me, do you realize this is the symbol in math for all? apparently he was the only one who had been paying attention in math class. i said, is that true? it just felt right. that is when the going really hit the mark. we thought that this was really the right logo for us. today, i want to again invite everybody to our new asian. we promised it will be all- inclusive plan and offer you something to be awakened and inspired about. >> thank you. first, it has been a real pleasure and privilege to work

with the museum, with such a clear vision, bold vision. it is a dream plan situation for a company like wolff olins to work with the asian art museum. the journey started in january of last year where we did extensive research with the museum. everything from analyzing the visitor journey to understanding macro and museum trends. we did ethnographic research with visitors, lots of insight, but a key foundational inside or that visitors wanted to connect more viscerally with museums and the arts. they are looking for museums to provide a platform for discussion, interaction, for discussion, even as an outlet for creative endeavors. some of the challenges that will faced museums like the

asian is the subject matter is just a bit more difficult for people in the u.s., so the nation has to work harder to provide more context, almost throwing out lifelines to visitors so that they connect with the art and subject matter and interact with it and on the spot from that they grave. that was when this was designed to do. once a visitor connects with the content, it is a lifelong experience. the depth of the experience is such that it really is a lifelong learning experience, pretty amazing and powerful. at the end of the day, it is moving from pure preservation of art to provocation. provoking dialogue, discussion, you are and new thinking. it has come to life as a visual identity, which we are very excited about but we are more

excited about is the experience it will bring about, how to brand the visitor experience. so thank you. [applause] >> thank you, nick, akiko. i knew akiko was the president of art, but she is so more than that. nick, you sort of scare me. you intimidate me. he is tall, a british accent, used math. people like to stress me out. without further ado, i want to invite our director again to explain some of our upcoming directions.

i want to challenge to all, soap ceramics. >> just to follow akiko's interesting example, before i provide you with a preview of one of the exhibitions, art and science has always been together. da vinvi was a great artist but a scientist as well. sometimes, when i speak to people in the valley, i say, when you have a first-rate product, how did you describe it? of course, there are several phrases you could use, but one of which is, state of the art. when you reach such a quality, you can get the expression, but you need art to describe the utmost excellence of what you do. this is what we want to do, we want to offer. let me give you two examples of upcoming exhibitions to

illustrate how we further implement our brand, starting from today, but it is a journey that will take years. you want to implement our brand by stages, so we are constantly working on improving the service and visitor experience. one exhibition that is about to open all daymaharaja the splendor of india's royal courts. this will showcase 300 years of the indian art and culture. the exhibition will have world class objects such as a large -- it did not fit in the doors. we had to take the walls of of the back of the museum and moved inside. on the way out, you may want to peak at the corner to see it. to protect a work of art, you

have to let it sit for 24 hours to acclimatize. this tells you the caliber of the objects in the show. to the right is a wonderful piece of jewelry, a turbaned ornaments. the show also includes objects of multimedia. for example, the largest piece. it also includes paintings, sculptures, furniture, a tremendous collection of art. as always, our visitors can enjoy the excellence of individual works of art, on an individual basis, but would be what to do differently is to add a new dimension. we want to call out those stories. we want to object to talk about themselves, to tell us what makes a maharaja. how did he conducts his public life?

maha means big, raja means king. so literally, and baking. how did he live his everyday life? how did he conducts his religious duties? negotiatinart and politics is an marriage, in this case, too. so we want to offer our visitors multiple choices. you can enjoy the art on its own individual basis and focus on its artistic quality, stylistic dilution, but also, if you like, there are stories at your disposal to learn. you can make a journey of self discovery. the maharajah has also inspired contemporary artists. engaging with the early

contemporary artists like sanjay patel. is there a semblance between the two? i think it is there. we had given him a book, a catalog of the exhibition, showing the wonderful works of art in the show, including this one. he looked at this and fell in love with the objects in the show and came up with a fresh imbricate -- interpretation of what a maharajah is. this is only in detail of his great creation. not only did he increate fresh works of art, but work inspired by the works from the 300 years of indian culture, but also, through hands lens, in joining

these treasures. we can also use his work as a way to encourage visitors to the museum. this is a very strategic corner. anyone coming out of the bart station, across indicted nations square, you come to this corner. we want to improve the way finding in the city center, to our museum, to enable the visitors to have an easier time. this is sanjay's work. today, we express our community power through parades, and demonstrations.

this will help to to guide you to the asian art museum. we live in a historical district. we want to be respectful of the historical integrity and the duty but we're also here to improve service to the public, improved wind-finding, improve the arts in this area. we want our visitors, once they step inside the museum, before entering an exhibition, you will be able did give the evocative environment of the maharaja. these are some of the sketches. also, wayne-finding, processions. beyond this exhibit, next spring, we have an exhibition at our museum will be doing for the first time in history. we will generate a self-

organized major scale contemporary art exhibition called contemporary awakened the past. the subtitle capture of one dimension of our vision, which is making a connection between the past, present, and future, but we want to cross the contemporary art program with our unique characteristics. where are was made, it was always contemporary. so we need to look at the art not only from the time of their making but also from today's perspective. they make a connection between the are being made today. this is one possible work of art. we will and juxtaposed these contemporary works of art with

these masterpieces from other collections, whether they were made 100 years ago or two dozen years ago. another thing we are doing, creating a super brand about our contemporary project, making the connection between the part of the past and art of today. the second unique thing about this exhibition is it will not only be presented in the special exhibition galleries, and will be presented also in the second and third for collection areas. in other words, the whole building is at the disposal of our visitors to engage, enable them to have an experience. making a concrete, active dialogue between the art of the past and the art of today. let me now in by our associate curator of the south asian art to tell us about the detail of the maharajah, as well, snjay

patel to tell us about his inspiration. >> we have already heard about the maharajah expedition -- exhibition, have seen some of sanjay's participation in it, but how did these alamance connect with one another? that is what we are trying to explore further. i have been interested in sanjay's work for some time now. not as much for the work itself, as for the process, because he, like many generations of artists before him, have been bringing stories of the past, subject matter from the past, back to life through their own art, making them into relevant pieces of art with his

unique style. that is what attracted my attention towards sanjay. what started out as a project to activate the exterior of the building became something completely different. it took on its own life. when sanjay came back to us with a body of work for what was supposed to be a simple exterior project, we were completely blown away. >> that is kind of you. first off, she is the smart one. she should know better to pick someone like me. thank you for recognizing my work and inviting me to participate with the museum. before i go into that -- i have to segue. there is one cool distinction with the modern russia. i do not want to give away too much, but all the paintings, he has an awesome mustache.

i feeling that is the son of a king. i notice there are not a lot of people here with moustaches except one. one particular person. mr. mayer has an awesome mustache. that is a great sign of his king weakness. it was really exciting. you hear awaken, expire. i am kind of cynical. that is like the corporate man telling me something. the fact is, they were already doing awaken and inspire. the fact that nick and his team got beyond the idea just speaks to the fact that the asian was already doing this great work. i was telling stories from my roots. when i got the e-mail, i was woken up. she said, do you want to come by to do something with the exterior of the building? i would totally do it.

i was open and inspired thanks to her. once i got the assignment, i started digging into the background of the maharajah. did i go down the rabbit hole. i feel like i am a pro, doing professional art for a long time now that fix our. the one no-no is you do not go off and start and finish something by yourself. typically at picks are, you show your early progression. you are showing it to the director. of course, being an idiot, i got totally obsessed and there went down the rabbit hole. i worked on my birthday. i did not update my facebook. i just worked. i work for about a month.

we were lucky and smart enough to set a deadline. in a month i showed her but i had. at that point, i had a two-hour presentation. i showed it to my friends at picks are. they said, you need to get some facts of it -- fresh air. we have a term known as a spanking. that means you have to discipline it, and trim the fat. we were able to get it to a manageable size. i brought it to the museum. i showed it and apparently it did not stop. happy picks are ending. there was more good news in store, but i will let her explain that. >> the next year project quickly became something bigger than that. it became a second phone call which was, would you like to do a collaborative project where

your work is in dialogue, in the same space as amazing work from our collection? that led to another product we are working on, which will open after maharajah, on the second floor of the gallery. here is a preview of what it will look like. >> that is cool. i do not care if anybody else likes it. that is like the inside of my mind. i'm so happy with this room. i hope you all come back to check it out. we came up with a fund title as well. the museum was marred and serious. the bees, and demons, and views of staches. i think the exhibition opens november 11. i have one more surprise today. i know you want to check out the

show, but i have one more surprise. jay put me up to some work. he said, sunday, i am going to give you permission to put your mark on the asian. what does that mean? i think i know i want to do but i do not want to get arrested because -- this is the city. graffiti is not cool. i do not know, i'm going to try something. bear with me. i'm going to invite everyone else to put their mark on the asian as well. i am going to kick us off first. do not arrest me. i am sorry, nick. no pressure. i am a big fan of staches, so i will start with a beautiful sta

che. while i do this, i want to invite -- stick around, is going to get there. how about that? jay, nick, mayor, please come up and put your mark on the asian. akiko, tony, please come and make your mark. please come up and put your mark on the asian.

>> we have much to discuss. i am looking forward to getting started. we are honored that the mayor of

san francisco has stopped by. i am very pleased to introduce him and give him a few minutes. he said he only needed 45 or 50 minutes. [laughter] i am kidding. here is the mayor of san francisco. please join me in welcoming him. [applause] >> good morning, everyone. welcome to san francisco. i want to thank all of you for being here. i have two more weeks to say this. let me say it clearly. welcome to the world series champion city and county of san francisco. it is a great testament for web .0 to be here for the eighth time. it is your decision to bring this back every year for the last eight years.

it just goes to show and prove we're leading the world in technology. san francisco was ranked the no. 1 annual growth for high-tech jobs. this growth is not slowing at all. last week, i welcome one company to their new headquarters on howard street. the least 90,000 square feet of space to tech companies that plan to employ over 600 employees. this is just the tip of the iceberg. according to a recent real estate report, there are 40 technology companies all currently looking for 2 million square feet of office space in san francisco. to put this in perspective, this is the equivalent of four trans- america. midst of space.

tech companies employ over 20,000 employees. i am committed to ensuring that san francisco remains at the center of the tech industry. that is why i have created the central payroll tax exclusion. i signed it on stocks. i reached out to check ceo's to understand what more we can do to help. i have also committed to a wholesale review of our tax policy to develop more equitable alternatives that do not punish job creation. we are working hard to find other ways to interact with technology. our city is the first in the nation to pass open date up legislation. san francisco has been a leader in allowing the community to create over 60 applications based on this day to. over the summer, our department

of technology hosted hackathons and resulted in the creation of 23 apps in created over 10,000 hours of civic engagement. i want to present a challenge. we are a consent -- congested city. into the years, we will host america's cup, -- in two years, we will host america's cup, one of the largest events. over 500,000 people visit the city on any given day during that time. one of the complaints i hear the most is that people get their cars towed away when their part in the wrong place. it can cost $500 and leaves them with the worst taste in their mouth. they were here to celebrate something. i want to challenge you. find me a solution. let there be some hand-held device that can warn somebody

that their car is about to be towed. we can save a lot people having disappointment in their lives. we will work on the data to release it. you can go at it and help us to resolve one of the biggest problems we have, that is sparking any towaway zone. can you help us to do that? [applause] all right. by insuring the san francisco business policies encourage job growth, and by staying at the forefront of ideas like open government, i am confident that our city will continue to be the place where entrepreneurs, innovators flock to us as a place where you want to start your business, stay, and grow. i want you to know that we want you here to start a mistake, and grow. thank you for holding the summit. we appreciate your presence.

stay here and keep growing with us. [applause] >> i am really looking forward to getting a text when i am about to get a ticket. i get a lot of tickets. step back here and we can take care of that. [laughter] thank you very much. >> started in 1990. the citizens of the marina

district came to the fire department and asked for a program to survive for 3 days. there is a 70 percent chance we will have a 6.5 earthquake. 71 large fires. 40 major rescue operations. [inaudible]. rescue operations there were 34 structure fires we need 275 engines to handle this. we have 41. you will be on your own and we should be prepared. we will go over the merge training program. part of the training program is helping you make the decisions that will save lives. in this situation this person carrying a pail of water to put out the fire will not put out the fire. how many people have used a