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tv   RIK Rossiya 24  RUSSIA24  March 8, 2024 8:30pm-9:01pm MSK

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drew attention to shoes that were identical to those purchased for the polish civil services. proponents of the conspiracy version did not provide more compelling arguments; their accounts on social networks were promptly blocked. the situation on the border with ukraine remains tense, whose products largely caused the severe crisis in the polish agricultural sector. in the area of ​​the yagodin-daragusk point, drivers from a neighboring state decided to take revenge on the poles and tried to block the highway. local police do not stand on ceremony with truckers. a little the czech authorities have a more productive dialogue with farmers. official prague assured that it will seek acceptable working conditions for its farmers. the government and i, as minister of agriculture, are well aware of the plight of not only czech but also european farmers. in recent days we have been treating this as a matter of absolute priority. we do everything we can to provide the support and assistance that czech farmers truly deserve. protests will continue in prague.
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the next major demonstration is scheduled for 21 march and in conjunction with the eu council meeting. until then, residents of the czech capital will have to get used to traffic jams and the smell of manure in the very center of the city. artyom krosulin, evgenia zemtsova, lead. the film by alexey negoty , the musicians of bremen, has already earned more than 3 billion rubles at the box office. it was the first to hit the screens. january, and the film surpassed the 2 billion mark already on the ninth day of showings, the film is a live-action remake of the cult soviet cartoon, the bremen town musicians starred many russian film stars, the film became the fifth in the history of the russian box office, which entered the three-billion dollar club after the films kholop, kholob-2, avatar and cheburashka. now there is a short advertisement, after which our broadcast will continue with a special report by nika yankova about how the fashion industry.
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every step here is like moving in time between eras. the work that
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i also draw a collection in exactly one evening , the erica zions clothing brand has been on the russian market for more than 20 years, it’s premium class, we use high-quality fabrics, european, mostly from italy, with an original cut, but still it’s a minimalist brand by design throughout, the company is small, less than 10 people per year do. two seasonal collections, our overalls are designed with such great patterns that they fit any figure, any size. the overalls are worn, again in the world, that is, you can go to a party, you can go on a date, you can go to work if you wear them down, just put on some knitted jumper or shirt. creating a model from
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sketch to finished product, in my case a coat, usually takes about a week. but for production, in addition to the designer , several specialists are needed at once: a designer for creating patterns, a tailor with skills technologies, and large brands still have a master who selects the material. so natalya, today we are making this shirt , please, so size 4 one of the main difficulties that the fashion industry is currently experiencing is the lack of qualified specialists, erica believes. with specialists , everything is complicated, difficult, because... secondary specialized education is mandatory for a person to receive an education, to know what
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designing patterns is, what technological processing of products is, everyone immediately goes to higher education, and this is a little other knowledge, the company uses different channels to promote the brand, you have two directions, these are wholesale sales and, accordingly. directly with private clients, for example, we try to get into direct contact with people from there , top managers of various large russian companies. at the end of last year , the brand took part in the bricks + fashion summit, which was held at various venues in moscow. its participants included 130 companies from twenty countries. a b2b showroom was organized in zaryadye park. he presented his collection there erica zions brand. russian designers are interested in buyers from italy , they have a huge showroom in milan, where
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wholesale buyers come from all over europe and not only europe, and we are in negotiations at the stage to supply our next collection with them, that is, to place it already to show the wholesale buyer to a wider audience, there is also the east, because the brix countries and... and we also received quite serious attention from the united arab emirates, that is, i think that after all, we will be more focused there. over the past 2 years , about a dozen russian fashion brands have entered the united arab emirates market alone, while domestic manufacturers are earning more and more trust within the country. the textile and light industry market is the second market in russia today. in terms of volume after the food industry, that is , annual revenue is somewhere around four 3
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trillion rubles, and we are in this market, russian producers today occupy up to 18% of the total volume, which is why we should continue to leave such a market, as they say, without serious import substitution, which is talked about a lot today, is absolutely wrong, russian fashion was able to adapt to the sanctions. production, say, of domestic brands,
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they produce a lot today in russia, but they still produce a lot from the territory of russia, for example, at this factory in istanbul they make leather goods for the fashion house of sergei efremov. let ’s say we sew leather in turkey, we sew knitwear in ivanovo, a laboratory, a think tank, everything happens here, in the place where we are with you, sergei’s showroom and design laboratory are located in the center of moscow, we have two lines, one efremov line is luxury, and we sell it in tsum, bosco, mercury, and if we talk about the second line. i hope the segment will be so below average. now the team is working on a new
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collection, the symbol of which is mizen painting. we tried to use it in clothing, in modern youth products, such as sweatshirts, hoodies and knitwear, we had a project with a charitable foundation, and we distributed sweatshirts and hoodies to 42 orphanages, gave them a creative task. it was children who came up with the idea of ​​using folk crafts , and the fact that children did it is truly amazing; the designer presented a new collection under the r&z brand at moscow fashion week. plans for this year, well, probably to produce a million quantities of everything that
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you saw, and just for us, i think that our partners who helped us make this collection will help us, this is the ivanovo textile... company, i think millions of copies await us. moscow fashion week this year takes place immediately on several metropolitan venues, here in manege there was a b2b showom and market, in which about 100 russian brands from different regions, as well as foreign companies, presented their collections. the new collection is dedicated to sustainable
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development and environmental friendliness, the base is wool from the ladakh region, all models are painstakingly handmade. many people come up and are interested, i hope we can sign good contracts. our brand is from south africa. the main idea of ​​the collection is to use art to change reality, focus on positive thinking. we have clients in different parts of the world, i hope that the database will soon be replenished with russian buyers. our country, but moscow fashion week is represented by almost all regions, says curator elena davidyan.
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they prepare their collections seasonally from year to year and are already professionals in their field. the moscow shoe brand duo by me is already 8 years old, says creative director alexander gonkevich. we are here now in the b2b showroom to present our products also to buyers, since... the end client already knows us, the b2c segment already knows us, now we want to develop wholesale sales more, our new new project, we launched sneakers, now we also have sportswear shoes,
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the brand's production is located in the northeast of the capital, at this stage we are in our department. blanks, here our craftsmen assemble the uppers of shoes, people call it tailoring, yes, everyone is so used to it, but here our craftsmen receive a ready-made cut, they adapt it so that they can collect, they make a mark and directly assemble the finished product, for example, future loafers are in your hands, boots in the future, the process of creating shoes consists of several stages,
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no, this is not, this is not put in a box , packaging is a very important stage in fact, this is gluing the insole, this is getting an ideal appearance, the brand works in the middle price segment, for example, suede loafers cost about 17 thousand rubles, but there is also a premium line, there is an average loafer 3200 rubles costs in the female version, in production they use natural materials, raw materials, they buy mainly in europe, there are difficulties, because firstly, logistics, a lot of component materials are subject to sanctions and... in connection with this, difficulties arose in russian market: lack of materials, but lack of components, and so on. after 2022
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, the company had to reduce production, production costs almost doubled, but the business has adapted and is ready to develop. now is the time for in order to develop, to occupy that niche that... absent, gone, to take their place , with each season, i see great progress, and not only our industry, textile, light, is developing , folk traditions are also developing into major industry events: a good way for brands to expand their customer base. recently, at the vdnkh exhibition forum russia, shows of our designers were held. among them, the
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coture brand presented a new collection. the company's production is located in krasnogorsk. create and generally begin i started implementing this project while i was pregnant, but at that time i didn’t know it yet, that is. something in the twenty-second year and the baby was literally 3 weeks old, i started creating this project, and it was precisely at that moment of creation of production, and as our team likes to joke that the child was born, and the project this moment was born completely. it didn’t take long to set up our own production, says elena. but i used auteur with services, i was not able to create everyone here to perfection. this is how the jacket sat it is necessary that the trousers fit properly, but only in my experimental workshop i managed to create the high-quality product that i originally wanted to create. anna
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is now making gradations, and skirts, a yoke skirt - this one has such a high top, with a corner in the front and back. there are more than twenty people in the couture couture team, here we have a whole spaceship in terms of ventilation, because there are so many. there are generators, iron steamers, our red collection is currently being sewn, this is the trend of the season, brightness, juiciness, this is a model, a french jacket with beveled sides, very popular, in demand, since 2021 the ministry of industry and trade has launched a project map of russian brands. it provides an opportunity to learn about light industry companies in different regions of the country and get acquainted with their products. in 2023
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to our next episode of the besagon tv author’s program, which will be called the anatomy of betrayal or the merry widow. i look forward to seeing you at our next meeting. we watch to know everything about russia. the best historical series. let's look, look. in the application or on the website. the battles for severo-donetsk lasted for 4 long months. naturally,
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it is simply impossible to restore everything quickly after such destruction, and yet, severodonetsk lives, it was empty in the city, there was no one, the shells were still sticking out in the asphalt, they opened the salon as soon as water and light appeared. purchasing power has increased, people have begun to receive more pensions and somehow have more fun spending them. we already have peace, everything will be restored, there will be a beautiful city. gradually everything will be fine,
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i wish you success and as many happy moments as possible. i would like to specifically address the women who are in the zone of a special military operation, performing combat missions , those who are now separated from their families, waiting for our heroes, inspiring them with love, joy and support, worrying about all our soldiers, helping them on the front line , in hospitals,

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