what do student protesters, willie mays, carol doda and the beatles all have in common? the answer is simple, the bay area in 1964. welcome to a second look. i'm frank somerville. tonight we look back to 1964. it was around that time that an entertainer carol donner was

becoming famous. her act, topples dancing. >> reporter: in the late 60s and 70s the topples craze followed by the bottomless craze was a magnet for tourism. while the source of outrage from the town's citizens, but let's start at the beginning. or perhaps we should say at the top with carol doda. tonight she carrying a shop where she carries frillies and larger size underwear. she still dresses in a way that emphasizes her famous assets. in 1964, carol doda was a cocktail waitress in a north beach salon called the condor. every now and then she would amuse the customers by getting up on the piano and dancing. they likedded it so much it

became a regular show. then the owner got an idea of a fashion sensation, the topples bikini. >> he said i have a new costume. and i said oh great a new costume. and i noticed and said this is a strange costume. i said i don't think i can wait on tables anymore because they won't be grabbing the chains they'll be grabbing me. >> reporter: when she got up on the piano that night, rosenburg was ready with the photographers. topples entertainment was born. >> my boss came to me. the same boss and said, you know there's a doctor that is doing silicone injections you should check it out.

i didn't know you have to go every week and you get injections. so every week they would get bigger and bigger and bigger. people would just come in to see me grow. >> reporter: as carol was growing so was condor. conservative san franciscans shocked demanded that city hall do something. finally a year after the debut of carol's top. the cops raided the joint. police bought smocks to cover up the women. charged with indecent exposure, carol and the other dancers were in indignant of what they called a slur of their artistic performance. the judge laughed and tossed the case to the street.

crowds started showing up on candor. >> i would say it's some what of a cesspool. >> i think it belongs and it should be here. i think that people are overdoing it when they say, while isn't that terrible what's happening up in broadway. it is not terrible it's wonderful. >> reporter: carol doda never wanted to be thought of as someone that just took her clothes off, she sang, she told jokes and even danced. >> reporter: and as the topples era faded, carol kept going. her name still carried weight on a marquee and she knew her way around a stage. today there are still strip joints and parlors but the excitement is long gone. the condor is a sports bar. the seeds of a social revolution, how the political change that swept american

campuses in the 1960s all began at uc berkeley. a bit later, meet the beatles. the fab four started their u.s. tour in the bay area.

welcome back to a second look. tonight we remember the year 1964. here in the bay area the seeds of a social revolution were germinating and they found fertile ground at uc berkeley with a campaign calledded the free speech movement. many saw that as a precursor to much of the upheaval of the 1960s. and bob mackenzie brought us this report back in 2001. >> reporter: as the 1950s became the 60s, uc berkeley like other college campuses was a quiet place where people expected to do more or less as they were told. but the times they were achanging. by the early 1960s this strip

of sidewalk along bancroft area had become an area for politicking and fund raising. there were booths, signs and plaquered indicating civil rights and all types of causes. then in september of 1964, an edith came down from a dean of students all this political activity was to stop. the school had no idea of the result it would bring. >> you think you're grown up. you don't understand why you can't do things, why you can't put out information the way you could in high school maybe. >> reporter: demonstrations began immediate ly with students and committees putting together groups. savio stated the first principal. >> the university has no right

to regulate the content of speech. >> reporter: as savio came to symbolize student rebellion another man came to symbolize the administers. the campus president steve kerr. >> with our past achievements and our high capacity. we should expect no less of ourselves. thank you. >> reporter: kerr was shaken to find out that many of the faculty backed the students. some everyone stepped on the steps of sprawl hall and spoke on the cause. the protest quickly turned into a full scale rebellion. students went on strike refusing to go to classes. students who did go to class often found nothing there. the teachers had joined the strike. so had the folk singer baez.

the university made small concessions but by now students were in no mood for compromise. as campus police and city police became more visible. confrontations turned uglier. when the university called a mass meeting to offer compromises the attempt badly backfired. >> ladies and gentlemen, the meeting is now adjourned. this meeting is now adjourned. >> reporter: uc leaders had not put savio on the program. when he put himself on it he was dragged away. it was a galvanizing moment. savio led them into sprawl hall the administration building for a mass sit in. >> one of a large, or one part of the fraud will be given over to a very quiet area for safe. once law, this law will be an

area where singing, the showing of movies, and interests may go on. >> reporter: kerr was humiliated. if he did nothing he would be seen as timid. if he used force against students he might be called brutal. he was out of concessions to offer. >> it was pretty amazing when 700 students went in, you woke up the next morning and there were headlines across the country. that started the student movement. >> reporter: before dawn, police cleared the hall. the event rallied americans, with some rooting for the students, others for the school. the regents played tough for a few days but ul -- ultimately you have to give in.

you can't run a stool without teachers. >> we've been said that we've been revolutionary. i think n a way that's true. the traditional view of the university is that the unity of scholars. of faculty and students. >> reporter: clark kerr retired soon after. savio got a phd and thought at several colleges, he died of heart disease at five #. we - - at 53. we hear from muhammad ali. hear from the folks who were at that first concert in san francisco.

a lot has been made lately of the 50th anniversary first appearance on the ed sullivan show. but for the bay area the real

appearance came three months later. 20 years ago on the 30th anniversary, bob mackenzie talked to some of those who were actually in the audience on august 29, 1964. >> reporter: at the end of 1963, a tune called i want to hold your hand was first played on u.s. radio stations. by the time the beatles arrived in new york three months later for their first american tour they had sold 1.5 million copies of the song and were the number one group in the country. some parents found them disquieting if not downright alarming. they wore long hair and tight clothes and pointy toed boots. >> what do you think of the comment that is you are nothing but a bunch of british elvis presleys. >> it's not true, it's not

true. >> are you planning to get a haircut while you're here. >> no. >> no thanks. >> i had one yesterday. >> by the time the beatles arrived in san francisco in august, they were walking legends to anyone under 20. but parks felt he had to clarify the situation for grown ups. >> reporter: incidentally in case you haven't heard the beatles are four young male singers from great britain. they'll be appearing in concert tomorrow. a bit of enthusiasm we have here. >> reporter: 60,000 people, most of them girls between the ages of 13 and 17 descended on the cal palace. it dawned on the protoers that they were witnessing something new in the world of concerts. ed duran stood 6'6" tall but

even he was small at the cal palace that night. >> they all had their nice sunday clothes. once the concert began, they just started screaming like mad. at the same time the place was dark. and the flashbulbs were going off. i had never seen, it practically lighted cal palace up. >> reporter: at last the beatles were really there up on the stage and not that you could hear them much. by this time the young women in

the audience had been screaming for half an hour. they started fainting and they were picked up off the floor. >> it was, just thousands, thousands of girls my age. all excited and screaming. i honestly don't know if i heard much music.

i screamed george's name over 50 times. and if you asked every girl, they all thought the guy they screamed at looked straight at them. >> reporter: what caused dozens of middle-aged girl to be torn by whirlwind of emotion. if you would ask them then why they were screaming in sobbing they wouldn't be able to tell you. even today they can't explain it. but they remember that day with a poignant and sweetness. no matter what else you do or accomplish in your life remain with you shiny and untarnished.

it was probably that way for many of the 60,000 people that saw the beatles here that day in 1964. at the cal palace, bob mackenzie for segment two. 1964 was also a great year for sports figures. willie mays proud center field for the san francisco giant. he was always a superb outfielder but it was what he did with his bat that made history that year. willie mays drove in 111 runs and led the lead with 47 home runs. 1964 also saw the emergence of a men who had become perhaps the most famous athlete of the world. muhammad ali. 50 years ago before he converted to islam, ali was known as clay. an olympic gold medalist. it was clash's clay first shot at the title. and ktvu had a chance to talk to clay before that huge bout with sunny lista.

>> i'm always here to promote boxing and clashus clay. i want people to be here to see the world's best fighter, prettiest fighter. the oldest man to retire from the big ugly bear. >> do you really think you can beat sonny listin. >> i don't know i can beat him, i know i can beat him. >> what makes you know you can beat him. >> i've had 20 professional flights and won them automaker. 19 of them i told them the exact rout he was going down. >> have you got a pound for the bear? >> i got a good pound for the bear and i have a good pound for the people who believe in the bear. if you believe in sonny, get ready to lose your money. >> ali was faster and he ended

up stopping sonny liston in the seventh round. >> it's never been stopped, he's never been on some graceful. oh i'm so graceful and what made you so good? i didn't stop the fight. i'm so pretty. i took over the world. when we come back on a second look. cartoon characters smoking cigarettes. and a cartoon of a ford mustang a half century ago.

tonight on a second look traveling back 60 years to remember 1964. it was that year that the surgeon general issued his first report on the health effects of smoking. concluding that it caused lung cancer in men and likely caused lung cancer in women as well. the report would eventually lead to warning labels on cigarettes and a ban on

cigarette advertising in radio and television. but before the ban took place, cigarette ads were as common as cigarette commercials. and one of the most disturbing things found was the use of cartoon characters to sell cigarettes. >> early tv ads were essentially just photographed radio commercials and looked all of the same. pitch men would describe the product and point it toward the cameras. but eventually companies found a way to target their audience. >> this filtered cigarette really tastes like a cigarette. >> reporter: and john wilder did voice over for benson and hedges. >> three puff, four puffs, maybe even five puffs longer than king side. >> in retrospect, cigarette ads

are the most outstanding because most of the people began to die. when cartoon characters started to smoke and drink on their shows, activists started to take action. >> you know i never smoke nothing else. >> reporter: a community organizization called action for children's television grew into a national force that challenged broadcasting licenses and convinced the federal communications commission to set up special guidelines for children's programming. >> if you're of a certain age it's possible maybe even likely that at some point in your life you owned or wanted to earn a ford mustang. the mustang premiered in 1964 and quickly began one of the most popular vehicles. and for the mustang, people

were lined up to buy the car on the day it came out. >> ♪ mustang sally. >> ford unveiled a car unlike any other car. it was first shown at the new york's world fair as a new choice on the cutting edge of design and styling. it was the hay day of american automotive power. >> yet the price an unexpected $2,368. and we're not fooling about that price. >> reporter: it was specifically designed to be affordable, and on that day ford dealers were swamped with 54,000 orders. since then more than 6 million mustangs have been sold.

>> mustang. >> reporter: its galloping horse imagine on a harmonic note has lasted three decade now. downsizing in 1974 to stay competitive on the japanese and european invasion of the 1970s. the mustang will celebrate its anniversary this year. the president drove his own prized possession a 67 blue- green mustang where 3,000 other mustangs showed up. many driven in from california. but charlotte was the big one. >> i never dreamed i would be invited, nobody lets me drive anymore. and that's it for this

week. i'm frank somerville. we'll see you next week.

why are there giant lollipops all over the front yard? and why do they taste so bad? because they're made out of cardboard, mouth-breather. (phil) hey. the world needs more dreamers, luke. never stop licking things. i know it's lame, but after last year, we promised the neighbors we would keep our decorations more family-friendly. every halloween, we have the best house. last year, i took things to a whole new level, but apparently, it was too scary for some kids... and one adult. (electronic voice laughs diabolically) (children) trick-or-treat! would you like some candy? (children) yeah! or would you rather have this? (squishing) (children screaming) (grunting) (thud) don't care what anyone says. you did not give that man a heart attack.