>> we are 30 minutes into the u.s. trading day on this monday, april 8. where are we in the recovery? jamie dimon says markets are pricing in a 70%-80% chance of a soft landing but what if it is a no landing scenario after all? we will discuss what it means for stocks. the business of college sports. george pine joins us to talk about the explosion in college sports betting including the estimated $3 billion three march madness. that is our wall street week daily segment. and chasing the eclipse. maine began propelling all the way back in 2020. have a plan -- town is planning for the tourism boom. ♪

welcome to bloomberg markets. take a look at the markets on this monday morning, pretty quiet. i'm going to call that unchanged. the nasdaq 100, your big tech stocks, going to call that unchanged also. if you are looking for a little bit of movement you can take a look at the small caps index. currently the outperformer up about 4/10 of 1%. he releases annual shareholder and has taken the opportunity to highlight the impact of ai. he has sent over time we anticipate that our use of ai has the potential to augment virtually every job, possibly as transformational as some of the major technological innovations over the past several hundred years.

think the printing press, the steam engine, electricity, computing and the internet among others. shelley bassett joins me with more. -- sonali basak. >> it certainly is. certainly that list is also long. you think about the use for anti-money laundering and also you have investment activities across the bank. you can see jp morgan implementing ways to use ai and thinking about also have to use importantly generated ai. this was the first and a list of specific issues as it pertains to jp morgan in the annual letter. he of course didn't have a list of specific issues that included geopolitics and ration, but certainly with $2 billion spent on data centers for jp morgan as well as further investment when it comes to ai alone, the data centers were continuing to crowd as well. you can see this is certainly an area for investment for jp morgan moving forward after they

have hit six consecutive years of record results. >> certainly backing up those words with some investment. that's also talked about his views on the economy. he always gets a lot of air for what he is seeing. 70%-80% chance of a soft landing viewed through the markets. >> one thing that was really interesting is right after what i came after. this idea that inflation can be prolonged, and so you are seeing some concern about a soft landing as you are saying, but even more concerns around the direction of inflation here given the structural challenges faced in the economy. and as we know, one by one, jamie dimon has been at the forefront of the forefront of warning about these concerns and making that be a significant note of caution as he has guided investors forward. jp morgan does report results on friday as well. we expect to hear more have deep those concerns really run. >> coat really appreciate the breakdown.

let's keep the conversation going now with the chief market strategist. we have a jamie dimon view. of course he looks at markets, he sees 70%-80% chance of a soft landing. is that your view as well when you take a look at the performance of risk assets? >> i would say that yes, and we are in the camp where there really won't be any form of a landing at all. we have kicked the can so far down the road that we are really looking at a fairly healthy, robust recovery. what that means is that we are not expecting anywhere near the rate cuts that maybe in the forecast earlier in the year. we do think that the fed will need to cat and we are mindful that we're any restrictive monetary policy environment and that the consumer has a bit of a disconnect with all of this cost of economic data. because of that, i remember that jamie dimon was also forecasting storm clouds and hurricanes on the horizon, and thankfully those never came to pass.

it is definitely interesting hedging one fest at this point to suggest that inflation will be more prolonged but the european data which seems to be leading this instance, down at 2.4%, europe with every reason for energy prices to be pushed upwards because of supply issues, and there seeing inflation fall off. i do think inflation would definitely be subdued. >> i was disappointed by the lack of weather references. i feel like you could have thrown the eclipse upon maybe tennis letter, but maybe next time. let's talk about a little bit more the fact that you see the fed still cutting this year, that they need to cut. why do we need to cut? i take a look at this economy, is pretty strong. job market obviously robust, inflation coming down. why mess with it? >> it comes down to what a cut might look like. it is like anything, because the transition effectively interest rate has been slower, we can't really time when exactly the higher rates will be felt at

every level in the economy, the corporate level, the consumer level. not everybody has to refinance, not everybody needs to feel the pain of interest rates. because that is prolonged, it could still be rippling through the economy and now that inflation is lower we are going to feel the impact of those higher interest rates more severely. so it is still a restrictive policy by all definitions. i would say there is some impact of that but we don't necessarily want to be restrictive if things are coming along. we probably want a more neutral stance. >> fair points. this talk about how this all plays out in the equity market and the fact that maybe we do get a new landing scenario. i was going through some of the numbers this morning and with a stuck out to me that you take a look at financials, they are handily outperforming the s&p 500 right now. feels like some of those under-loved sectors are starting to maybe get a little to do >> it's true, if we are any recovery that should be good for

value stocks. of course, market antics in the last 18 months to two years hadn't been anything like the playbook. bad news the good news, good news the bad news, very odd performance for some say the growth sectors just hasn't been exactly according to how it has been in the past. if we really are a strong the economy as a strong the economy as the data say we are, we should have more of a broad-based moment in equities and that shouldn't be so concentrated. the concentration is getting hard to ignore at this point. as to why financials are doing well, it has been the strength of the economy, the strength of the consumer, interest rates not really fighting and just trading activity has been high. we haven't seen a lot of ipo. money and money market fund the still building up. >> you mention the cash still on the sidelines, the fact that we haven't seen never surgeons and

ipos even though risk assets have been performing so well. it is a pretty interesting dynamic. i am interested, of course. he talked about this broadening out, maybe value starts to have its moment in the sun. is that the expensive tech, necessarily? >> if we see momentum around volume we might see some tech. it is important to remember that tech has very strong fundamentals today, certainly quite different from the last tech boom. there are real earnings, real revenues in this jamie dimon suggested the potential for a lot more spending to go in that direction. that is probably an unstoppable arms race at this point going on intact. i do see perhaps some profit-taking, some rebalancing. the concentration is hard to ignore. there is a lot of focus on the u.s. dominance in global markets as well as the top 10 stock dominance within u.s. market so as long as there is a focus on that in darting to look a bit uneven, there should be more spread of fat.

we can see that even in the small caps today. they are a little bit better than the others. small caps should also do better if we can see better data in the economy. >> concentration is hard to ignore at this juncture. let's sit on that thought. ethan, let's take a look at what is moving underneath the markets right now. we are going to do that with billy sitting to my left. billy, it is m&a monday. >> we are finally back now. we had a few of these, but announcing that air communities would be taken private by blackstone group about $39 per share, $10 million deal. it does seem like another big deal in the real estate space, and the apartment community space. miami, los angeles, d.c. and boston. so it does seem like this could

be indicative that maybe blackstone wants to continue to put money to work in the real estate space and buying at a low, even though it does feel like rates and everything still are kind of at a high. >> it's interesting to see blackstone shares up. like you say, many shareholders are not afraid of that billion dollars price tag, but definitely an interesting deal. meanwhile, united. >> united, calling it unchanged, a be a lackluster follow but this is coming after friday evening bloomberg broke news that they were going to postpone the investor meeting. they say because it would send the one message to celebrate their performance. i say you have the faa news on a number of their own flights issues, you have the news coming out days after this announcement related to southwest. does seem like a lot of uncertainty around what some of the faa investigations could mean, how that could impact the company and how it could impact their operations. i do just want to call out that

united is due to report earnings on april 16, so a week from tomorrow. >> and those of course will be closely watched. united shares, we will call them unchanged but if you are looking for a clear downward move, look no further than paramount. >> paramount down further than 5% after bloomberg reported that ellison is weighing dividend buybacks woo investors. this might be so much of the main united back-and-forth. closing in on acquiring paramount global event obviously does kind of depend heavily on cy vance proposal, the ability to combine the companies. this is a stock that if you really just look at on 12 month performance right now is trading at 11.35. it was north of $23 a year ago. underwhelming business, but how does this play out? it will be interesting to see. >> a fun story to follow. paramount shares currently off about 5%. bailey lipschultz, thank you so much. coming up, tsmc if it was to

u.s. production. this is bloomberg.

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subsidies, if tsmc is saying they will build a third factory, all the suppliers will be motivated to set something up. and that is what you need to have a manufacturing facility. yes, they will build factories, but there is an ecosystem of testers, packaging companies, and that is where you need to bring in everybody. it's not going to happen overnight, so the fact that they have announced this plan for actually doing two and three nanometer manufacturing i think is pretty exciting. probably inviting other companies to start thinking about their operations. >> you think that what the u.s. is trying to do here, really bring chip manufacturing back to the u.s. and build up this industry in the united states, u.s. commerce department is divvying up $39 billion in chips act grants, you think that is

enough? give also think about the time involved. > just to put it in context, the budget is close to $30 billion. it just goes to show that i think for the u.s. government to have these companies come in, it is more about subsidizing their gross margin because everyone realizes manufacturing in the united states would be a much lower gross margin business for tsmc which has over 90% share. at the end, tsmc is also looking to diversify its production. they are already doing that in japan. in 20 months they have got $8 billion in subsidies from the japanese government. i think europe is trying to do the same, to bring over companies that can manufacture chips on their shores. and they have the most credibility. they are the ones with 92% manufacturing. so if anybody can do it, it is tsmc, and they have that blueprint to go about setting up a new factory.

>> it's a great contest. not just the u.s. trying to beef up domestic chip manufacturing. mandeep singh, thank you so much. let's welcome back ethan devitt, chief market strategist over at monette. there was a really interesting note out from goldman sachs earlier today basically saying that they see europe as the winner in this next leg. the view is that europe is going to benefit from a pickup and in particular, upswing in the manufacturing cycle as well as rate cuts. i keep hearing the call for european bullishness over the u.s.. feels like it never quite works out. if this time different? >> there's a little bit of wishful thinking. i don't see a reason for europe to be any different or to be ahead of the u.s. or to be the winner when the u.s. is a loser, i just don't see that relative attractiveness. i think it will be a follower

and lucky to do so on the coattails of the sentiment around the u.s. which is restoring confidence in equity markets and generally restrain confidence in all risk assets. unfortunately with the exception of its large stocks, we're seeing a bit of this vicious cycle of stock markets contracting and then representing less of an index with a huge index funds and etf's right now that is a spiral i could continue to go downwards. so i'm not seeing the underlying reason for that bullishness by goldman sachs maybe a bit of wishful thinking, maybe a bit of an inversion. >> are you saying that concentration views exist in europe as well when you take a look at their stock market? >> it interesting. i don't think they are quite as prevalent in europe. obviously there are some anomalies, but i would say that there isn't quite the same level of distinct concentration perhaps because of the absence of the large tech names. i think the issue is why invest

outside the u.s. for the u.s. is 70% of the global index? it's very difficult to bet against that and with the strength of the u.s. dollar as well it really has a double-dip advantage that you get the currency effect and you get the stock market uplift so i'm not sure there's concentration around that. i think there is for good reason concern around the fundamentals of some companies in europe and it is important to remember there were huge cuts across the workforce in tech names in the u.s. that has directly contributed to their margins and to better earnings. that doesn't happen as easily in europe. there are a lot more workforce protections in place and of course more antitrust guidelines as well. a lot of reasons why fundamentally these headwinds may be in place that may not enable companies to pivot so quickly in the face of some potential distress and managed to eek out this positive earnings story. >> tech is often brought up in regards to europe, that europe just doesn't have a tech industry the same way the u.s.

has. to your point that you would expect europe to be kind of a follower here rather than a leader, does that come back to that dynamic that europe just have that tech industry? >> europe has a lot of great tech innovation. many big tech inventions stem from europe, the problem is with the trend, unfortunately they don't stay independent for very long. they become acquired by the larger companies, and of course, larger companies have a huge presence already in europe, so there's not as much standalone tech in europe. we do see that of course in taiwan and in the asian stocks that we don't have that here to the same degree, so we are looking at some of the other sectors. financials have done very well, so we have very good fundamentals that should be there across certain sectors that we are not seeing that same momentum, that same ai story which is captured the imagination of shareholders everywhere. >> i even want to take a bit of a wildcard turn here and talk about gold.

outside of traditional risk assets, the equity market, you take a look at gold and it has just been screaming higher, hitting a record high and then another one. it seems to just keep going. typically you would look at gold rallying and say that is a safe haven bid, but how are you viewing this gold rally right now? >> i see it as an interesting risk on a trade. there is a little bit of concern that seems to be usually the reason why something like gold would rally. we have occasionally from time to time. these concerns are in budget deficits and the level of government debt, but it tends to just be on the surface. they don't seem to be that prone by geopolitical data that comes out from time to time. but clearly there are some investors who are concerned about that and they are concerned about currency and about where they are seeing gold. and equally, if it had been love for so long, i think what is

fascinating is how gold is matching n'sync with bitcoin. two quite diverted asset types, but clearly cash alternatives. to see both of them rally at the same time is clearly a sense that there is a lot of tolerance right now for risk, a lot of demand. fomo is alive and well and there is that money coming off the sidelines and it wants to go somewhere but it seems like a sensible diversifier away from equities. >> to talk about some of those factors fueling gold and risk appetite at this moment. is there anything we can extrapolate out from what we are seeing with golden to pick one, for example? -- into bitcoin, for example? >> unfortunately, no. i think bitcoin is really a functionality much smaller range of investors. the tourist have exited as far as i can see with the exception of some of the etf players, certainly. but there has been a transfer to one instrument or another.

we still don't understand how bitcoin is likely to perform in cycles, therefore it has to come with a serious health warning. >> i don't think anyone truly understands but bitcoin currently trading just below $72,000 per coin. thank you so much, really enjoy this conversation. still ahead, we are going to take a look at the companies making the most social boast today in our social climber segment of next. this is bloomberg. thanks to avalara, we can calculate sales tax automatically. avalarahhhhhh what if tax rates change? ahhhhhh filing sales tax returns? ahhhhhh business license guidance? ahhhhhh -cross-border sales? -ahhhhhh -item classification? -ahhhhhh does it connect with acc...? ahhhhhh ahhhhhh ahhhhhh

♪ >> it's time now for social climbers, it starts making waves on social media this morning. first avenue, southwest airlines flight safely returned to the denver airport yesterday after the engine cover of a boeing 737 selloff instructor wing flap.

the faa is investigating. next up we have target targeting theft. the big-box retailer is adding new technology at its self checkout registers that uses cameras to detect items on scanners and invaded to reduce theft. the company also said it plans to open more traditional checkout lanes that are actually staffed by employees. finally, but a lot because elon musk announcing that the company's long-promised robotaxi will be unveiled on august 8. the announcement coming in the wake of a report that the company canceled plans for a cheaper car. of course, that is a move that elon musk have denied. you can follow all the latest company buzz on your bloomberg terminal. of course, coming up, using semiconductors to help deter retail theft. we are going to get more details next from chris diorio, the ceo of impinge. that conversation coming up next. this is bloomberg.

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♪ that's pitter back the semiconductor space. we are talking about impinge, a chip manufacturer that helps companies such as delta airlines and macy's keep track of their inventory. ceo chris diorio joins us now. talk to us about the technology that your chips, because if you take a look at some of the companies that you work with, it really stands industries, but just give us a quick explanation of what your chips actually do. >> thank you. we make effect of barcodes. think of a miniature video chip, smaller than a grain of sand they can communicate identify information about an item. and the benefit of those

wireless codes of the standard barcode is you can read them without line of sight, ada the thousand items per second after a 30 foot range. those capabilities of the transforming inventory visibility enterprises from aviation to retail to general merchandise to hospitals and pharmaceuticals. kind of every possible vertical you can think of. >> talk to us about how they are being used when he come to the retail industry in particular because it has been the story of the past couple of years. you think about some of these big-name retailers and they are the dealing a lot with theft and the stores really haven't been able to keep up with that theft. you can see it any earnings reports of course. so how does impinge work with retailers to help combat that? >> story and retail will be started with inventory visibility. putting the ics into the price label and now more and more into the care label to give retailers visibility into the items that

they manufacture, transport and sale of so they can optimize their inventory and make sure they have the right items on the show by the. that same ic can be used for loss prevention. point-of-sale, and retailer confirm the tag invisibles of the tag respond thereafter. for a stolen item, it leaves the store and it is still alive, still able to communicate with the reader. the reader can inventory item leaving the store, see that it is stolen and sound the alarm. we can use the same technology, the same ics for inventory visibility as well as for self checkout as well as for point of sale as well as for loss prevention after point-of-sale. >> like i said in the intro, you really span industries here. we are talking airlines to retail, etc.. a force, supply chain logistics as well. where are you seeing the most growth? where is the biggest area for you right now? >> the biggest growth right now

installed in retail, retail apparel, retail general merchandise and now more and more in supply chain logistics. supply chain logistics companies using our ics on boxes, on parcels to trap those boxes and parcels to the supply chain. >> so you take a look at your stock that is doing quite well, bully rocketing higher especially since october alongside the broader market as well. but if you look in the past, you've seen softness and retail demand way on the stock in prior episodes. where do you see that segment headed? >> well, we see the opportunity in retail overall. not specifically retail apparel, but retail overall as still being sub 1% penetrating. if you think of all the retail items that are sold, general merchandise, shoes and footwear, food items, toys, home goods, the opportunity is gigantic. impinj has delivered more than

100 billion ics today, roughly a dozen for every person on the planet, and the number of things that people buy is so much larger than that. so in the long term we see a gigantic opportunity ahead of us. >> i also want to talk about some of your legal disputes. recently settled a patent dispute with nxp semiconductors. you are do to get a one-time, $45 million payment from nxp. take a look at what they are saying, this is a major victory with significant financial applications. how are you thinking about what this settlement means for your business going forward? >> we've got a one-time payment of $45 million, and that yearly license fee of $15 million, increasing a big year-over-year. it was actually a good outcome for us, and even the nature of have the suits were going, we believe it was a good outcome for the industry overall.

a leadership position in airspace, and we intend to keep tilting our intellectual property portfolio going forward as a company. it is a core asset of ours, and expect us to continue to leverage its going forward. >> i was talking a little bit earlier with mandeep singh about the chips and science act, but that means for companies such as tsmc and intel getting these billion-dollar, multibillion-dollar grants. he said to see any benefit from the chip stack? >> here not set to see any direct benefit because you build out ships in technologies that are older and that have -- are less impacted by the chips act. but if i look way back many, many decades ago, longer than i care to remember, it was actually investment by the u.s. government, in the form of

military intelligence agencies, nasa that really helped spur this overall semiconductor industry in total. and so i believe that this current round of investment will also spur investment not just in technologies, but in people. and that investment in people stands well for the overall industry, and i believe will benefit us as a consequence in the long term. >> some really interesting comments of course on the indirect benefits of the chips act as well. really enjoyed this conversation. i've thanks of course to chris diorio the ceo of impinj. march madness drawing to a close, but the outstanding issues of sports betting and paying student-athletes are far from decided. this is bloomberg.

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it's kinda for our daily wall street week conversation. women's ncaa march madness championship came to an end over the weekend of south carolina outlasting iowa and caitlin clark, but not before americans wagered an estimated $3 billion for legal vetting. that is according to the american gaming association. joining us now to discuss his george pyne, founder and ceo of brewing capital at of course, wall street week's david westin. ended it feels like women's march madness was much >> bigger than the men's side. >>the women's game has transformed by caitlin clark which is exciting to watch. thanks so much for being back with us. talk about the bedding. it really has exploded since that supreme court ruling. i know it is affecting the commercials we see in the game, but is it affecting the game itself? >> thank you for having me in

good to be here. is it affecting the game? you're 19 times more likely to watch the game if you bet on the game so i think for the hard-core fans it has kind of invigorated them. the other thing when you think about the pros and cons of gambling as a gambling has been going on for a long time. what we're talking about is reported legal gambling. i much prefer to have legal gambling that unregulated gambling. on the positive side, regulation is better than non-regulation. it really does spur interest in the games. not only the game itself, but parts of the game as well. >> george, you made the comment that if you had on the game, you're more likely to watch the game, which makes a lot of sense. i'm wondering what i could meet from warren each sports. you think about track and field for example, you think about soccer in the u.s., it feels like it would stand to benefit from legalized sports gambling. >> 100%. one of the things you might not realize is that tennis is like

the number two most bet on sports in the world, so you are exactly right. for niche sport it is another way to connect with your hard-core fans and general consumers. 100% they will benefit from the gambling as well. >> is one thing to bet on the outcome of the game, another to bet on the performance of an individual player, particularly in college. charlie baker has asked for product vetting to be banned. i think the state of louisiana has actually banded. how does that affect the play of individual players? i know you have sons who have been in college sports. >> you're touching on an important point here, that you have to regulate the sport, regulate betting. part of the regulation, whether it is legal, is to make sure that the players cannot be corrupted in a way that impacts the game negatively. that has been issued for the last 40, 50 years, but with the increase of bedding, increase of

legalized vetting, i think it is an issue that has to be watched closely and managed by everyone that governs or oversees a legal or a federation. >> do you see that at the next evolution, that you would be able to bet on specific players, or not necessarily? >> if possible. i don't think you can rule anything out. the question is going to be can be regulated? if i was overseeing, i would want to know how can i regulate something? if i can't regulate it or enforce the rule, i probably don't want to have the feel strongly about the even if i can't totally enforce it, i create the rule. in the case of president baker he has a legitimate concern and wants to make sure that people can't ban on individual players. as a reasonable approach given the difficulty in regulating 300 division i basketball teams and 130 division i football teams. that is probably a good rule. >> apart from betting on individual players, what about

paying individual players? some coaches said maybe we should pay players for football, and now we have this phenomenon at dartmouth where they got it for the very ruling, maybe the men's basketball team could unionize. what do you make of that? >> right now you have 12 lawsuits going on in college sports around this issue and i think when you look at college sports generating somewhere between $6 billion and $8 billion it is hard to see people and players not getting paid. you just had the college football playoffs raise $1.7 billion. it's hard for me to say that the players playing in those games should not be paid. so i think eventually within five years you're going to see players being paid. i think that is going to be the result of all this legal action. i think what will happen is players will collectively bargain and it will bring order and particularly to a system that now is for the completely unregulated and unwieldy. in the case of dartmouth which

is kind of an extreme example, you saw the national labor relations board vote in favor of the players and when you see all the most recent legal activity, it is all going in the way of the players. they would have to be compensated, especially with the $60 billion floating around. dark out when it comes to dartmouth, it is a unique example but it is interesting because you have the college contending that there is a difference between ivy league programs and those of the schools. of course we are talking about the power five conferences. keeping that is a meaningful distinction? what do you make of that argument? >> from a legal standpoint, i'm not a lawyer, but is probably fried practical standpoint, i think there is a distinction. i think sports are generating that kind of money, those players should be paid in a place where -- i went to brown,

so i am picking on dartmouth. i'm not sure players at brown or dartmouth should be compensated but clearly the university of alabama or michigan where they are generating tens of millions of dollars i think the players should be compensated. i think it is a more narrow application. it is really football and basketball and primarily football. 80%-90% of the football revenue is what drives that $6 billion to $8 billion. those individuals striving that revenue should be paid. >> i don't want to let you go without coming back to where we began with caitlin clark and women's basketball. is caitlin clark going to transform the wnba the way she more or less has made a big difference at the college level? >> she could. it is amazing and i feel great being in the industry. that game last week with the highest in the history of espn. women's sports has real traction. global women's soccer is very

popular with the u.s. games, women's basketball, women's volleyball. even the pro hockey league, you're seeing traction with women's athletics in a way you have never seen before and i think that is terrific. caitlin clark is a pioneer in that regard. >> it's going to be fascinating to follow her professional career. really looking forward to that. so enjoyed this conversation. george pyne, founder and ceo of bridge capital. who else to be have this week? >> one of our other favorite topics, ai. you're going to talk to the former head of ibm about what his experience was in the early days for example, personal computer and going into online. what we should be doing in terms of regulating ai on wall street this friday. >> daytime the conversation. jamie dimon dominating the airwaves today when it came to ai. david westin, thank you so much. coming up, a quiet maine town is bracing for a flood of visitors as eclipse mania reaches a fever

pitch. the last u.s. spot in the path of totality. this is bloomberg. when you automate sales tax with avalara, you don't have to worry about things like changing tax rates or filing returns. avalarahhh ahhh

♪ >> a quiet main town shares a border with canada and is mostly known for its farms and snowmobile trails but today it is in the celestial crosshairs as the last spot in the u.s. along the path of totality. visitors have been pouring into town from all over the country to catch a glimpse of the sky in preparation for today that have been years for the making. with us now for more is johanna johnson, the executive director of the seven arista development corporation. johanna, you've been preparing for this since 2020, i believe. what have those preparations look like? >> our committee got together and found out there was an eclipse coming and they started planning by meeting with other communities that were in the path of totality and 2017. missouri was a big help and the

series actually in the path again this year, someone of their members is learning what they experienced, lessons learned that they got from it, and a lot of it is just working with different department heads, different law enforcement groups to plan for influx because we are not used to this many people. we are a community of less than 6000, and today is going to be a day of making records. they liken it to the fish concert back in the day, which is before my time, when thousands of people poured into town, but downtown is already filling up on that community park right now where there is still ample parking. we are excited to be hosting this and probably the best surprise of all is that we have the best weather in the entire path of fatality, a beautiful 62 degrees year, >> no clouds in the sky. >>62 degrees and i think i still

see some snow behind you, really can after anything better. p i believe thath phish came to town in 1997, so player the size and scope. give us the perspective from business owners. i imagine they have some concerns as well. >> absolutely. we did our best, i've been on board for about a year and a half and we've been preaching staff up, stock up since the beginning. it took a while for people to really believe that this was happening, that people were going to come to holton and a monitor local businesses did the jump on board until probably january, but now they are taking charge, and a bunch of eclipse merchandise, making sure that we have different events and food options for people. one other obstacles, because we are in northern maine, getting food trucks. a lot of food trucks in the community and surrounding areas, they winterize and they don't

unravel and take out the food trucks until may or june, so convincing them that they need to be a part of this was a difficulty, but we made sure that we have at least one food truck in every gathering location so that people have access to that. >> daytime. looking at the eclipse, that is hungry work. when you add it altogether, what is the expected economic boost that you are expecting? >> it is really hard to gauge. we've been asked so many times how many people we expect and we can comfortably and -- we are definitely going to double in size. it could be anywhere with the daytrippers knowing that we have such beautiful weather and people flying into the international airport right now in holton, he can be up to 40,000 people. in nebraska in 2017, they got

123 million dollars from the eclipse in revenue. here in maine, we only get $169 million per year, so even a fraction of that with the blessing. i'm no fortuneteller, i wouldn't be able to tell you how much we are going to be making but anything would be a significant boost, especially after a slow snowmobile season when we had barely any snow. >> there you go. right there at the end of snowmobile season. i am furious, obviously you are going to see a huge one day, one week this year. is there any hope of sort of keeping that momentum going, or are you really viewing this as sort of a one-off event? >> it is a one-shot deal that the preparation for this was in making sure that our local community is prepared to welcome everyone and to show them a full two has to offer -- colton has to offer so that is to generate

future visitation and show people what we have to offer. there is even more to see in the other seasons, not just this season. >> i only have about a minute left but you mentioned that michigan for example has been helpful in your preparations. what lessons and experiences from the 2017 eclipse have you brought forward to today? >> a lot of it was making sure there's ample port o potty's. even in our county, we pretty much booked them as soon as we could. we had to go through two different vendors and one of them had to purchase more to fulfill the order. that something so simple like that, making sure those facilities are available was something that we had to make sure we jumped on because it is a big swath is passing over a large area, so we had to make sure that our resources were going to cover the entire area

and not just our area. that is police protection, security, and also accommodations. >> good luck today and have a great time. before we let you go, let's take a quick look at some stocks hitting the highest today. we are going to start with amazon hitting a 52-week high, cutting costs and restructuring its business as ai is starting to boost its bottom line. general dynamics taking a little bit of a debt lower after it was awarded a u.s. army contract valued at over $500 million and meta also getting a 52-week high after raising the price target of $585. coming up on bloomberg technology, elizabeth gore joins next. but that does it for bloomberg markets. this is bloomberg. this is bloomberg.

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>> from the heart of where innovation, money, and power collide, in silicon valley and beyond, this is "bloomberg technology" with caroline hyde and ed ludlow. caroline: i am caroline hyde at bloomberg's world headquarters in new york. ed ludlow is off. the u.s. awards tsmc $11.6 billion in grants and loans in order to boost a mystic semiconductor manufacturing. what the move means for u.s. chip productions. and jpmorgan ceo likens artificial intelligence to the invention of the steam engine. we will discuss his views on how the technology is changing the world and his force. and lou checks already back at elon musk -